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Featured Speaker
Steve Paxhia
Lead Analyst
The Gilbane Group
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Gilbane's Top 5 Predictions for
Publishers in 2009
Wednesday, February 18, 2009
2:00 PM Eastern / 11:00 AM Pacific (1 hour duration)
Register now!
Noted industry analyst Steve Paxhia, of Gilbane's Publishing Strategy & Technology Practice, makes his top five predictions for 2009 in an exclusive webinar. Steve will share highlights from a year-long study on digital publishing which included interviews with numerous industry leaders and visionaries.
In this forthcoming report, entitled "Digital Platforms and Technologies for Book Publishers: Implementations Beyond eBook," Steve identifies five important trends that are drastically and quickly changing the landscape for information providers:
- The Domain Strikes Back - Traditional publishers leverage their domain expertise to create premium, authoritative digital products that trump free and informed internet content.
- Discoverability Overcomes Paranoia - Publishers realize the value in being discovered online, as research shows that readers do buy whole books and subscriptions based on excerpts and previews.
- Custom, Custom, Custom - XML technology enables publishers to cost-effectively create custom products, a trend that has rapidly accelerated in the last six to nine months, especially in the educational textbook segment.
- Communities Count - and will exert greater influence on digital publishing strategies, as providers engage readers to help build not only their brands but also their products.
- Print on Demand - increases in production quality and cost-effectiveness, leading to larger runs, more short-run custom products and deeper backlists.
Learn more about these trends and find out if your company has the tools, processes and attitudes in place to ride them to dominance in an uncertain market. All attendees will receive a copy of the completed research report from Gilbane.
REGISTER NOW! If you are booked that day, sign up anyway. We'll send you a link to the recorded event to view at your convenience.
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